The Investment and Trade Promotion Unit within Malta Enterprise was recently revamped to target a number of regions, reflecting the strategic direction that both Malta as a country and Malta Enterprise as the economic development agency have decided to follow in order to capitalise on the investment opportunities across the world both for foreign investors and local businesses alike.Within the new set up, a number of Regional Leaders are focusing on specific areas, in most cases by working within the market itself to develop as many commercial ties as possible.Besides traditional FDI markets such as Germany, the United Kingdom and Italy, several new regions have been added such as Asia with a particular focus on China, Australia and New Zealand, USA, and South Africa, amongst others.While there are several routes and methodologies that can be used to attract foreign investment to Malta, a Regional Leader's role can be briefly summarised as being that of making Malta known across the world.Regional Leaders are firstly responsible for promoting and developing enhanced business relationships between Malta and the region they focus on, which eventually leads to business developments for companies in the region looking to invest in Malta, possibly as a gateway for two important nearby markets such as Europe and Africa.Additionally, in order to facilitate trade, Regional Leaders are always on the lookout for opportunities that Maltese companies seeking to grow their business in their region would benefit from.To do this job effectively, Regional Leaders regularly update themselves with new trends, legislation and market developments, as well as instruments and regulation related to investment and trade promotion within the region.Moreover, Regional Leaders also provide the latest information on new and innovative investment and trade opportunities as well as the assistance, schemes and incentives provide by Malta Enterprise to facilitate doing business in Malta.
